WEEK 3: CLEAN ENROLLMENT + PRICING CONFIDENCE
Theme:
Invite. Don’t convince.
This is the week you allow people to opt in—because you’ve made the value obvious.
WEEK 3 OUTCOME (Lock This In)
By the end of Week 3:
You’ve made direct invitations (privately, respectfully)
Pricing has been named without apology
At least 1–3 people have said yes or asked how
Your nervous system feels steady, not fried
If you feel “amped” or “salesy,” you’re doing too much.
WEEK 3 NON-NEGOTIABLE DAILY RHYTHM
You keep:
Inner game (20 min/day)
Outreach (3 invitations/day)
Tracking (5 min/day)
What changes:
Some conversations now include an offer invitation.
DAY-BY-DAY BREAKDOWN
🟢 DAY 1: Define the Clean Invitation (Internal Only)
Time block: 60 minutes
Karen emphasizes that enrollment works when the offer is framed as support, not rescue .
Write ONE invitation sentence per lane:
Coaching:
“Based on what you’ve shared, I offer a 12-week coaching engagement for people who want _______. Would you like to hear what that looks like?”
Nonprofit:
“Given what you care about, there are a few ways people are choosing to support this work this year. Would you like to hear them?”
No urgency. No stack of benefits.
This sentence does the work.
🟡 DAY 2: Pricing Alignment (This Is Quiet Work)
Time block: 45 minutes
Karen is clear: pricing must match results, not time or effort .
Coaching
Answer honestly:
What problem am I helping people move through?
What does staying stuck cost them?
What becomes possible on the other side?
Now write your price once.
Do not debate it.
Do not research competitors.
Do not explain it yet.
Nonprofit
Clarify three support pathways (not amounts yet):
Participation (show up, attend, volunteer)
Contribution (donation, sponsorship, in-kind)
Advocacy (connection, amplification)
This prevents rambling later.
🟡 DAY 3: Enrollment Conversations Begin
Time block: variable (actual conversations)
If a conversation naturally reaches:
“I wish I had support with…”
“I don’t want to keep doing it this way…”
“What are you offering right now?”
You use the invitation sentence.
If they say:
Yes → you describe the offer
Maybe → you pause and listen
No → you thank them and stay connected
Karen emphasizes: the relationship outlives the quarter.
🟠 DAY 4: One Enrollment Follow-Up (Only One)
Time block: 20–30 minutes
Send one thoughtful follow-up to:
Someone who asked for time
Someone who said “not yet”
Someone who went quiet but felt aligned
Example:
“I’ve been thinking about our conversation and wanted to check in—no rush or pressure.”
That’s it.
🟠 DAY 5: Debrief + Nervous System Check
Time block: 45 minutes
Write answers to:
What felt clean?
What felt heavy?
Where did I want to over-explain?
Where did I trust the process?
Karen repeatedly reinforces that confidence compounds when you don’t chase.
🟣 WEEKEND: Integration, Not Optimization
Optional:
Re-read your invitation sentence
Adjust one word if needed
Rest
No funnel-building. No tweaking websites.
WEEK 3 SUCCESS METRICS
By end of Week 3:
✅ You’ve made direct invitations
✅ Pricing has been spoken aloud at least once
✅ 1–3 aligned “yes” or “tell me more”
✅ Energy remains stable
Revenue may begin here—but clarity is still the win.
WHAT WEEK 3 SETS UP
If Week 3 is done cleanly:
Week 4 becomes repeatable enrollment
Your language stabilizes
Your confidence stops wavering
The system starts working for you
Next options (your choice):
Week 4: Consistent Enrollment + Refinement
A pricing confidence calibration
A single-page offer map for reuse