WEEK 2: OFFER CONTEXT + ENROLLMENT READINESS
Theme:
Help people recognize themselves.
This is not the week to “sell.”
This is the week to make your work legible to the people already leaning in.
WEEK 2 NON-NEGOTIABLES (Daily Rhythm)
You keep everything from Week 1:
Inner game (20 min/day)
Outreach (3 invitations/day)
Tracking (5 min/day)
We’re layering on context, not replacing anything.
WEEK 2 OUTCOME (Read This First)
By the end of Week 2:
People can describe your work back to you without prompting
Conversations feel easier, not heavier
You know which words make people lean forward
You are ready to enroll without changing your integrity
If that’s happening, you’re winning—even if no money has changed hands yet.
DAY-BY-DAY BREAKDOWN
🟢 DAY 1: Offer Context (Internal, Not Public)
Time block: 60 minutes
Karen is explicit: people don’t buy coaching, they buy results in context .
Coaching (30 min)
Write answers to these for yourself only:
My ideal client already believes _______ isn’t working.
They are tired of _______.
What they want instead is _______.
What I help them do differently is _______.
Do not name your method. Do not brand this.
Nonprofit (30 min)
Answer these:
Our neighbors are experiencing _______.
Systems no longer provide _______.
What we offer instead is _______.
People leave our space feeling _______.
This becomes your spoken donor language later.
🟡 DAY 2: Authority Without Posturing
Time block: 45–60 minutes
Karen’s authority principle:
You are an authority because you’ve already done the thing.
Action
Write 3 short stories (bullet points are fine):
One moment where your coaching clearly helped someone shift
One moment where GOTURSIX created connection where none existed
One moment where you navigated uncertainty and still moved forward
No moral. No lesson. Just truth.
These stories are now reusable assets.
🟡 DAY 3: Conversation Deepening (Still No Pitch)
Time block: 60–90 minutes (depending on conversations)
If you have conversations scheduled this week, your only job is to listen for:
The exact words people use to describe frustration
Where they light up
Where they hesitate
After each conversation, write:
“They kept saying _______.”
That’s gold. Karen calls this message refinement through action .
If no conversations yet:
Send your 3 invitations and stop.
🟠 DAY 4: ONE Visibility Touch (Choose Carefully)
Time block: 30 minutes
You may do one of the following:
A short post
A short email
A voice memo to trusted peers
Structure:
Name the problem
Normalize it
Stop
Example (coaching):
“I’m noticing how many capable leaders are questioning themselves—not because they lack skill, but because the environment keeps shifting underneath them.”
Example (nonprofit):
“Food access isn’t just about food. It’s about dignity, distance, and who gets seen.”
No CTA. Let curiosity work.
🟠 DAY 5: Enrollment Readiness Check (Not Enrollment Yet)
Time block: 45 minutes
Answer these in writing:
What do people already assume I can help with?
Where do I feel confident without effort?
What would I feel clean inviting someone into right now?
Karen emphasizes that confidence signals readiness more than scripts .
If an enrollment invitation feels clean, you may offer it privately.
If not, you wait. That restraint is strategic.
🟣 WEEKEND: Gentle Integration
Optional but powerful:
Re-read Week 1 + Week 2 notes
Highlight repeated phrases
Notice where your energy feels stronger
No planning. No building.
WEEK 2 SUCCESS METRICS
By end of Week 2:
✅ 15–18 total invitations sent (cumulative)
✅ 4–8 real conversations total
✅ Clear language emerging naturally
✅ Less explaining, more resonance
Still not tracking revenue as the primary metric.
Karen is clear: revenue follows clarity + consistency .
WHAT COMES NEXT (So You Don’t Jump Ahead)
Week 3 is when we:
Put the offer in context
Begin clean enrollment conversations
Introduce pricing without pressure
Protect your nervous system while doing it